How To Be The Expert In Your Auto Industry

There are many "so called" experts when it comes to marketing your car dealership.
The independent solo/freelance consultant, coach, or solo-professional.

What makes us different than any of our major competitors?

I cannot say for sure. But, I can tell you that I rarely see or hear it from other consultants. I think the major difference is, I confess to being a ‘former’ struggling consultant.

When I started out I had read & studied marketing from the ‘best of the best’ for more than a decade before

I decided to ‘jump in’ the business world as an Automotive Marketing Consultant.

Do YOU have any ideas on how the "real experts" do it?

The most successful professionals in the world are the ones that position themselves as experts in their fields of expertise.
They may  not actually be an expert (in the eyes of a few), but they position themselves as such with their highly-targeted markets.  They also position themselves as an ‘authority’ on the subject for which they serve.

(Have you every heard of "Tony Robbins”,”Dr. Phil" or "Dr. Oz?")
What do these successful experts do what we don’t do that makes them so successful?

• They specifically serve a highly-targeted niche
• They write books, and special reports that focus on the problems of their niche market and provide solutions 
• They create programs that specifically address and solve the problems of their niche market. 
• They speak to the groups that this highly-targeted market belongs to 
• They use publicity to their advantage to gain visibility to their highly-targeted market 
• They let the media know they are available when they need an expert for news items 
• They create synergistic profitable relationships with other types of businesses that cater to their target market 
• They use testimonials from happy and satisfied clients in all their marketing materials, and use endorsements from well-known influencial businesses 
• They provide unique and dedicated services to their clients 
• They communicate with their target market on a regular basis and treat their clients like dear and valued friends

The most distinct advantage of positioning your dealership as THE expert or authority in your field of expertise is:

You don’t have to ask for business. Business comes to you.

Want to earn more profits without having to work a lot harder? Call (866) 927-0437 to schedule a 30-minute  “Uncovering The Hidden Marketing Ideas” In Your Dealership and discover the new and overlooked opportunities within your auto store that could soon explode your profits!