Car Dealer Advertising Checklist - Deadlines.....

Does your Dealership use "Deadlines" in your advertising, letters and sales messages?  Well, you best get on it!

Every person deals with a busy life.  Your Dealership  needs deadlines to make people execute action RIGHT NOW and not tomorrow, next week or later.

You know you send out offers on either a Car Sales Event or Service Specials at your store...  But do you issue a Deadline?

Here are a few of the Top Reasons to use a Deadline:
1) To stimulate action from your prospects
2) To be exclusive, differentiating you from your competition
3) To initiate a countdown where prospects lose certain things the later they respond
4) To provide your prospect a reason to call NOW

Here are a few helpful steps to use your Deadlines:

BEST: Use a definite date and an expiry ime example - Offer ends at noon; 3:00pm

NEXT BEST: Offer ends wiithin a certain number of days - Offer only good for next 5 days,

ALTERNATIVE OR ADD-ON: Limited number - Offer good only until June 21, 2011 or for the first 11 people come in, whichever comes first.

WITH AN INCENTIVES: Typical discount and / or bonus - Free gift with purchase

DEADLINE TIED TO PENALTY: Reme gift or bonus, incrementally increase price from delayed response - 3 Free gifts only good until June 21,2011 / Price goes up X in 5 days and Y by June 21,2011