Season's Greetings from all of us at Auto Marketing Profits.
What is that ringing sound you hear? It is the sound of cash registers everywhere ringing up sales thanks to Santa Claus.
Just because Santa's old, overweight, long-haired and unshaven and dresses funny, don't overlook his business acumen. Santa is a marketing and sales generating expert and you can become one, too, if you follow his proven methods.
It is true that Santa is mythical - but ask anyone what Santa does or who he is and you will quickly find out that everyone you ask knows exactly about him.
Let us have a look at why he is a marketing genius:
Uniqueness
Be it that red suit, way different way of transportation or his big belly laugh - Santa is simply one of a kind.
Free Publicity
He seems to be a master of receiving free presss being mentioned all over the media during winter - with many movies, books and songs being written about him.
Customer Focused
Santa is not focused on himself and does not talk about how long he has been in business or how much he works and what a workload he has. Rather - he only looks to learn what the everyone else wants.
Giving Away Something For Free
While most gifts in homes are from the family or close relatives, in most house's with youngsters there are many gifts that have the name Santa on them.
How can your Dealership grab some ideas from Santa?
1) Clarify how your Dealership is unique and what seperates you from your local competitors.
2) Grab the media's attention during the holidays but also all year long.
3) Ask your previous customers and leads what they want and look to provide some services / inventory that fits their exact need and want.
4) Give something away for free - articles, free reports, a workshop for women.
5) Know what you are selling - yes, you do know about your vehicles and Dealership but start selling your customers on achieving their exact dream or hope and deliver to them results they can achieve.
It does not matter if you celebrate Christmas - but start marketing like Santa and you will be seeing more happy customers and leads at your store.
From our families to yours; may you have a Merry Christmas and Happy New Year. - See you in 2012!
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