Sales Letters For Car DealersThat Get Results - Strategy # 9

Is your Dealership looking for a solution to your sales letters?  Well look no further for there is a well-known structure in successful sales letters, described by the acronym AIDA.

AIDA stands for:

• Attention
  
  
• Interest
  
  
• Desire
  
  
• Action
  
  

First, you must Capture your prospect’s attention. This is done with your headline and lead. If your ad fails to capture your prospect’s attention, it fails completely. Your prospect doesn’t read your stellar copy, and doesn’t order your product or service.

The next step is Interest - you want to build a strong interest in your prospect. You must keep them reading, for if they read, they ight just purchase from you.

Next, you channel a Desire. Having a targeted market for this is key, because you’re not trying to create a desire where one did not already exist. You want to capitalize on an existing desire, which your prospect may or may not know they already have. And you want your prospect to experience that desire for your inventory or a financial or vehicle services you offer.

Finally, you present a Call To Action. You want them to pick up the telephone, walk into your showrrom, whatever. You need to ask for the sale (or response, if that’s the goal). You don’t want to beat around the bush at this point. If your letter and AIDA structure is sound and persuasive, here’s where you present the terms of your offer and urge the prospect to act now.

A lot has been written about the AIDA copywriting formula. for many busienss and this will work for your store.

But I would like to add one more letter to the acronym:

S for Satisfy.

In the end, after the sale is made, you want to satisfy your prospect, who is now a customer. You want to deliver exactly what you promised (or even more), by the date you promised, in the manner you promised. In short, you want to give them every reason in the world to trust you the next time they need a vehicle.

Either way, you want your customers to be satisfied. It will make your Dealership  a lot more profits in the long run.

Looking for more ideas to increase your Dealership's success?

Go to http://www.automarketingprofits.com/automotive-marketing-books.html
to see some of the books we offer or simply give us a phone call to chat as we would be happy to help you and your Dealership jump to the next level!