Using your customers’ birthdays is an excellent way to boost sales and service at your local Dealership.
Here are some ideas to make your customers’ birthdays a branding, loyalty and revenue-generating event.
What’s in a Birthday?
Quick answer: a lot. Knowing a customer’s birthday is especially important if can created gift material. Many companies go all out when marketing for gift-giving holidays. A birthday is a personal gift-giving, gift-receiving holiday, and e-mail is the perfect channel for targeted messages to take advantage of the opportunity.
Don’t Have it? Ask.
Make providing a birth date voluntary. Tell customers what is in it for them (such as a free oil change or a tire rotation / check when they come to your Dealership during their birth month). Your best customers should have no problem giving you that information.
Before the Big Day
Send the e-mail a few weeks before the customer’s birthday. Remind them to view your gift idea and forward gift ideas to people who are shopping for them. Think about it: If you get 100 customers to view birthday gift and they send gift ideas to ten of their friends, you will receive exposure to 1,000 new potential customers. Now that’s powerful.
Happy Birthday to You
This is part two of your one-two birthday punch. On or around the big day, send a second e-mail acknowledging the occasion.
What’s in a Birthday?
Quick answer: a lot. Knowing a customer’s birthday is especially important if can created gift material. Many companies go all out when marketing for gift-giving holidays. A birthday is a personal gift-giving, gift-receiving holiday, and e-mail is the perfect channel for targeted messages to take advantage of the opportunity.
Don’t Have it? Ask.
Make providing a birth date voluntary. Tell customers what is in it for them (such as a free oil change or a tire rotation / check when they come to your Dealership during their birth month). Your best customers should have no problem giving you that information.
Before the Big Day
Send the e-mail a few weeks before the customer’s birthday. Remind them to view your gift idea and forward gift ideas to people who are shopping for them. Think about it: If you get 100 customers to view birthday gift and they send gift ideas to ten of their friends, you will receive exposure to 1,000 new potential customers. Now that’s powerful.
Happy Birthday to You
This is part two of your one-two birthday punch. On or around the big day, send a second e-mail acknowledging the occasion.
E-mail messages that perform the obligatory, “Happy Birthday from everyone here at ABC Dealership" are nice sentiments, but you can go beyond them to address your bottom-line goals. Offer gift-appropriate items (an oil change / tire rotation) or other. You will generate customer loyalty and appreciation. Additionally, many people may bring someone in with them to receive this gift.
Don’t Skimp on Copy or Design
Use a professional e-mail marketing tool, and do not send from your personal e-mail account. Your e-mails need not be elaborate, but they do need to be engaging, like any other marketing message.
Use a professional e-mail marketing tool, and do not send from your personal e-mail account. Your e-mails need not be elaborate, but they do need to be engaging, like any other marketing message.
Birthdays can easily leverage the power of marketing and increase your return on investment from one of your most valuable assets—your existing customers. Give it a try and let me know how you do.
Is your Dealership interested in becoming King-Of-The-Hill for your area? If so, contact us now as our 6-month special is available to new clients to showcase our results.
Contact us at: 866-927-0947 ext. 4
Contact us at: 866-927-0947 ext. 4
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