Are You A Trusted Dealer or a Shiesty Dealer?

Any bad review can hurt you. You work hard and do your best for each potential client, so it’s disheartening when a past client gives you a bad review on a major search engine such as Google or Bing. Even if the review is not truthful, you know it will still affect future potential clients to give you a call when in need of a new vehicle or service.

You may be tempted to delete a bad review or post your own content to counteract a bad score but we highly recommend that you do NOT. The New York State Attorney General’s office recently fined 19 search engine optimization companies for falsifying online reviews. The temptation to create a better image for their company overwhelms many in the legal business as well. Have you ever been tempted to use these phony tactics to boost your company’s ratings?

A Shiesty Car Dealer:

• Bribes clients into writing positive content
• Writes ghost content he or she wants clients to say
• Only posts part of the story
• Includes misleading information
• Deletes truthful but negative feedback on search engines

A Trusted Car Dealer:

• Encourages real clients to share their stories, including both the positives and negatives
• Takes negative feedback to heart and makes changes as necessary
• Strives for accuracy and honesty on his or her site
• Relies on real customer reviews to bring in new clients

A Shiesty Dealer may get the initial sale, but the client will quickly see through the thin disguise, further ruining the Dealer’s reputation. A Trusted Dealer doesn’t have to resort to such dishonest tactics. If you’re struggling to make the most of your good reviews, you may just need a little help optimizing your site. The skilled team at Auto Marketing Profits strives to help dealer’s boost their SEO ratings with honesty and accuracy.

To see how we can help you improve your site, call 866.927.0437 today.