The Hidden Profits In Your Dealership or Business

Did you know that most every business is sitting on a goldmine of profits… without even knowing it…? Here’s why if you are like most Dealers…you’re so busy dealing with day to day tasks, managing your sales team and taking care of problems… you cannot see the rainbow through the trees… Here’s the good news

I’m here to clear your vision and show you the inside secret most every Dealer is missing. The bottom line truth is that there is a simple, easy way to uncover the mountain of profits that are lying dormant in your businesses. When it comes to making money and freeing you from the struggles, frustrations, and fear that comes with financial doubt, what I’m about to reveal to you will make this the most important email you’ll ever read.

You may be thinking that you’ve heard this before, so why is this different? I’m glad you asked!

This is different because although it takes very little effort on your part it does take time and patience to reap the maximum reward. Not every great money making idea comes with instant gratification, often times the most dependable way to riches is by slowly and incrementally increasing your dealership through a variety of ways.

Before I reveal the rainbow to you, let me ask you a question

Did You Know That It Is 16 Times More Expensive To Attract New Customers Using External Marketing Than It Is To Get Referrals From Current Customers, Increase Retention, & Have Your Current Customers Return To Choose More Services?

Yep, it’s true…and it’s scary.

For More Info, Visit http://www.automarketingprofits.com/amp-articles/the-hidden-profits-in-your-car-dealership

Car Dealer Marketing for New and Used Dealerships

Marketing Car Dealers To Increase Sales, Profits & Results

Auto Marketing Profits provides Online / offline sales & marketing strategies for your Car Dealership that increase sales and bottom line profits for your Dealership. AMP provides industry leading / cost effective marketing products and advertising solutions for Car Dealers to increase both sales & service profits.

Advertising for Car Dealers Benefits Of A Nex Gen Website What Makes Great Copy For Car Dealership Advertising

Does your dealership advertise using copy? Great copy is more than just a sales pitch. It may tell a sotry such as the way your dealership become number 1, ore it may describe your own experience with vehicle purchasing or getting the best price.

Both Car Dealers and various business can benefit by using a Nex Gen website offered at Auto Marketing Profits..

Here are a few of the top benefits for your Car Dealership or Business:

1. Simple to use

Nex Gen website is simple to use and very easy to learn. Creating new pages are a simple breeze and are done both fast and easy. Since the is websites next generation technology, you can simply click and have new page created. It is really that simple.

2. Manage Your Website From Anywhere

Nex Gen websites are internet based and accessible via a username and password – just like accessing your email.

3. No Editing or Uploading To Server

Since the Nex Gen Website is a contained website that uses a database that stores information; you do not need to know how to create or edit a traditional website in order to add a new page, upload videos or images, or create new pages. Also, traditional websites require people to use an FTP program to send the website to their website hosting company – this is no longer needed.

4. Nex Gen Websites are Optimized for the Search Engines

All coding behind the Nex Gen Websie is both simple and focused for the Search Engine Spiders to find easily and read. Also all the Titles and Descriptions are optimized for keywords allowing each and every page to be indexed and found online.

5. You Have Full Control

You no longer need to pay or wait for a “so-called” computer expert to fix or change things on your website. You now have full control on anything you wish to do.

6. Complete Custom Design

Each Nex Gen Website is completely customized to the each client we service. This allows your business to stand out from your competition and every other template website out there.

7. Integrated Blog in all Nex Gen Websites

All blogging capabilities are completely built into each and every Nex Gen Website that allow you to easily add a blog post of anything updated at your business; from sales, specials and helpful information you wish to add. Search Engines love fresh content updated weekly and monthly.

8. Many Extra Additions To Website

There are so many free additions to the Nex Gen Website; from calendars to newsletters to social media and video gallery’s.

9. Grow Your Website As Your Business

With the Nex Gen Website, you can have a 10 page website to over 1,000 pages or more. Customers like the option of many pages and you have the ability to grow your website from day-to-day or whenever you choose.

10. All Many People To Edit Website

You have the option of adding users to the Nex Gen Website and vary the level of capabilites each user has. This allows you to assign someone to update pages while others can do more.

Advertising for Car Dealers Auto Dealers What Makes Great Copy For Car Dealership Advertising

Does your dealership advertise using copy? Great copy is more than just a sales pitch. It may tell a sotry such as the way your dealership become number 1, ore it may describe your own experience with vehicle purchasing or getting the best price.

Those dealers who have experience in copywriting will always try to find a unique angle that relates to their audience.

Great Copy Sells To Your Prospects Heart

By finding something that your prospects can relate to, you will be able to appeal to their inner workings… Or emotions. Research shows that people buy with their emotions and then look for a rational reason for the purchase afterwards. Good copywriting spells out the benefits (not features) of your dealership and service to prevent your customer from having to think for themselves.

Here are a few tips to get you going
• Use slang if appropriate
• Use fragmented sentences if they can create impact
• Use short punchy words rather than long complex ones
• Spell out your meaning simply rather than using clever word plays or subtle hints.

However, don’t get too relaxed or your writing will lose credibility
• Check your work for typos
• Don’t use too many CAPITAL LETTERS
• !!! Exclamation marks lose their impact when used to often !!!!

Who At Your Dealership Should Write Your Sales Copy?

Here are a few reasons why YOU – the DP or Manager are the best person for the job

1. You know your dealership, vehicles and services better than anyone
2. You know the characteristics of your target customer better than anyone
3. You are honestly passionate about your dealership and your history

Here Is Some Homework To Get You Started

Start collecting sales pages from newspapers, magazines and flyers that catch your eye. Place these all into a folder or binder. Pull these out when you are ready to start writing some of your own sales copy.

Don’t Compete in Your Local Market; Dominate It.

Here at AMP Solutions – we typically work with winners. I’m inspired by them. I teach and  learn from them, but, every once in a while, we all need to recalibrate our thinking. I mean, really take it up a notch

Grant Cardone published a book entitled "The 10X Rule" in which he states,

"There is nothing ordinary about the 10X rule. It is simply what it says it is – 10X the thoughts and 10X the actions of other people. You set your targets 10X higher than what you want and then you do 10X what is needed to accomplish your objective or goals."

Grant Cardone published a book entitled “The 10X Rule” in which he states,

“There is nothing ordinary about the 10X rule. It is simply what it says it is – 10X the thoughts and 10X the actions of other people. You set your targets 10X higher than what you want and then you do 10X what is needed to accomplish your objective or goals.”

What should you be paying yourself?

Brilliant! I am on board 100%. We are all simply setting our goals too low because we don’t believe we can accomplish them. Do you believe that you could pay yourself, let’s say, $400,000 a year from your dealership? Most would say, “no, you know, I don’t think that is possible.” I would ask you, “Why not? Some do it, and some even more. Why NOT you?”

More than one of my clients have been challenged by me on this exact question (not all, just those who are ready) and once they get over the initial shock of thinking this way, they become accustomed to the idea and then they begin to plan for it. It is important to note that you won’t achieve this milestone by trying to compete in your market, by being at least as good as everyone else, or a little better. You achieve a goal like this by dominating in your local market (you don’t have to be the biggest dealership, you just have to be the best). And you do it by accepting that it will take 10X the commitment, 10X the work, 10X the overcoming adversity than you are currently accomplishing.

I can tell you that I know this works. But you have to get serious and commit to doing “whatever it (ethically) takes” to accomplish your goal. If $400,000 is not the right number for you – too low or too high – then change it. But, you have to know your number. If you don’t, you’ll just be like everyone else – average.

Stop Limiting Yourself

Setting goals that are too low; severely underestimating what it will take in terms of actions, resources, money, and energy; and underestimating the amount of adversity you will need to attain your goals are the key mistakes that Grant Cardone describes in his book.

Our Opportunities are Unlimited

If you are reading this blog, it is likely that you live in the United States or Canada. Two places where hard work is rewarded.

Wait... Not Hard work - but Smart work that is handsomely rewarded.

Don’t limit your thinking. Don’t limit your rewards. Don’t limit your income. Remember, you are in the business of Marketing a Car Dealership.

Sean Patrick is the President and CEO of Auto Marketing Profits, and the author of 52 Marketing Strategies To Transform Your Dealership and various other books. Auto Marketing Profits is a company dedicated to helping car dealers and businesses reach their professional and personal goals by building their “perfect marketing balance”. He can be reached at sean.patrick@automarketingprofits.com. You can find out more about Auto Marketing Profits at www.automarketingprofits.com

Car Dealer Online Marketing Experts Talk About SEO

If you are just starting out with your automotive online marketing plan, you may have heard a lot about search engine optimization (SEO). Car Dealer SEO, simply put, is the process of making Google and other Search Engines find your dealership’s website and showcase it to your potential clients. This may sound easy, but it actually is not – there is a lot to manage and the major search engines changes how they rank websites quite frequently.

So How Does Automotive SEO Work?

When car dealers come to us for help with search engine optimization, we take many factors into account, including:

Content. Achieving the best SEO means great content. Many customers begin looking for a car dealer because when they begin thinking about a new vehicle or have questions about one. If you have an informative website that can answer the questions your prospects are asking, then the search engines will display your website and allow your website to be on page 1 of Google.

Keywords. Figuring out which keywords your prospects may search for will help you fine tune your marketing campaign, and will help you build a more relevant content. We can help choose your most revelant keywords and tweak them over time, as needed.

Analysis. Car Dealer SEO analysis can be broken down into two main areas: knowing what’s going on in the automotive marketing world wide, and keeping a careful eye on your actual dealership website statistics.

Link Building. Search engines put a lot of stock into links from other credible websites when deciding how to rank yours. We help you build a ton of relevant and credible links to your dealer website allowing you to out rank your competition!

If you are interested in getting started with online marketing plan for your dealership, speak with the experts at Auto Marketing Profits today at 866-927-0437. Whether you need a website make-over or just need a little help with an existing website, we have the expertise you need to bring in more prospects and help your dealership grow.

Are You A Trusted Dealer or a Shiesty Dealer?

Any bad review can hurt you. You work hard and do your best for each potential client, so it’s disheartening when a past client gives you a bad review on a major search engine such as Google or Bing. Even if the review is not truthful, you know it will still affect future potential clients to give you a call when in need of a new vehicle or service.

You may be tempted to delete a bad review or post your own content to counteract a bad score but we highly recommend that you do NOT. The New York State Attorney General’s office recently fined 19 search engine optimization companies for falsifying online reviews. The temptation to create a better image for their company overwhelms many in the legal business as well. Have you ever been tempted to use these phony tactics to boost your company’s ratings?

A Shiesty Car Dealer:

• Bribes clients into writing positive content
• Writes ghost content he or she wants clients to say
• Only posts part of the story
• Includes misleading information
• Deletes truthful but negative feedback on search engines

A Trusted Car Dealer:

• Encourages real clients to share their stories, including both the positives and negatives
• Takes negative feedback to heart and makes changes as necessary
• Strives for accuracy and honesty on his or her site
• Relies on real customer reviews to bring in new clients

A Shiesty Dealer may get the initial sale, but the client will quickly see through the thin disguise, further ruining the Dealer’s reputation. A Trusted Dealer doesn’t have to resort to such dishonest tactics. If you’re struggling to make the most of your good reviews, you may just need a little help optimizing your site. The skilled team at Auto Marketing Profits strives to help dealer’s boost their SEO ratings with honesty and accuracy.

To see how we can help you improve your site, call 866.927.0437 today.