When I started out in marketing, I learned from the greatest car salesman that existed - Joe Girard . One of his greatest tools for car sales was a “Thank You Note.”
His belief is that after any and every contact, send a Thank You note for the time spent together, whether it be a moment or several hours together.
Thank you notes are a great tool for building rapport and trust in developing new and existing relationships. I quickly adapted this strategy and it’s made all the difference in creating a fast connection with prospects and clients.
Another great tool I learned is the use of a Monthly Customer Newsletter.
After you’ve sent a Thank You note for the in-person or over-the-phone connection, then what do you do? You need a tool to maintain a connection with those you want to do business with that will help them think of you first when they’re ready to buy whatever you’re selling.
A monthly customer newsletter has many benefits:
- Newsletters help keep customers
- Newsletters help get new customers
- Newsletters help build credibility
- Newsletters help you stand out from your competition
- Newsletters are an excellent way to enhance your reputation as an expert in your industry
- Newsletters help you build your brand, and
- Newsletters have a longer "top of the mind" memory that other forms of contact
If you are interested in how your Dealership can benefit; contact Auto Marketing Profits for a no-obligation consultation.
1-866-927-0437
sean.patrick@automarketingprofits.com
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