Wednesday, May 11, 2011

The Best Tool To Build Relationships At Your Dealership To Increase Sales

Here is great tool for you to increase all relationships with customers & prospects that will lead your Dealership to more sales, service and profits!

When I started out in marketing, I learned from the greatest car salesman that existed - Joe Girard . One of his greatest tools for car sales was a “Thank You Note.”

His belief is that after any and every contact, send a Thank You note for the time spent together, whether it be a moment or several hours together.

Thank you notes are a great tool for building rapport and trust in developing new and existing relationships. I quickly adapted this strategy and it’s made all the difference in creating a fast connection with prospects and clients.

Another great tool I learned is the use of a Monthly Customer Newsletter.

After you’ve sent a Thank You note for the in-person or over-the-phone connection, then what do you do? You need a tool to maintain a connection with those you want to do business with that will help them think of you first when they’re ready to buy whatever you’re selling.

A monthly customer newsletter has many benefits:
  • Newsletters help keep customers
  • Newsletters help get new customers
  • Newsletters help build credibility
  • Newsletters help you stand out from your competition
  • Newsletters are an excellent way to enhance your reputation as an expert in your industry
  • Newsletters help you build your brand, and
  • Newsletters have a longer "top of the mind" memory that other forms of contact
And, quite frankly, there tons more benefits. I’m just trying to prove a point here.

If you are interested in how your Dealership can benefit; contact Auto Marketing Profits for a no-obligation consultation.
1-866-927-0437
sean.patrick@automarketingprofits.com

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