Have You Covered All Sides of “Your Marketing Triangle”?

The best way to productivity and profits within your dealership is through the following 3 fundamentals.  Imagine, if you will, a triangle…

The left angle is “MESSAGE”     The right angle is “MARKET”, and     The bottom line is “MEDIA.”

What this basically means is:
GETTING THE RIGHT MESSAGE, TO THE RIGHT MARKET, USING THE RIGHT MEDIA

The first questions you have to ask yourself are:

• “Who, more than anyone, can I help?” Or, better yet… “Who needs my help and how easily can I reach them?”
• “What problems are they facing right now that are prominent in their minds?” “How can I solve that problem?”
• “Where can I find these people?” “What do they read? Where do they flock?” “What associations do they belong to?”

It does not matter the style of dealership you are; this marketing "Triangle" applies to you. 

For instance:

• RIGHT MESSAGE, wrong market, wrong media.        Uhm... Fail!
• Wrong message, RIGHT MARKET, RIGHT MEDIA  Uhm... Fail!
• RIGHT MESSAGE, RIGHT MARKET, wrong media  Uhm... Fail!

You’ve got to have all these three (3) components working together, in perfect harmony. If you have any one of them wrong, you risk poor results.

TO SUMMARIZE:
To win with your marketing communications, you must have these three components in place.

• There must be a carefully chosen MARKET–> Clearly identified and profiled
  –> Thoroughly understood, and
  –> Affordably reached.
• There must be a carefully crafted MESSAGE
  –> Specifically crafted to present specific promises of  irresistable appeal to those specific clientele
• You must use the right advertising MEDIA
  –> Must be effective in presenting the Message to the Market
• AND LAST! You must have honest fulfillment of the promise made, typically requiring intense management of sales staff, service staff and your vehicles.

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Sean Patrick

President

Auto Marketing Profits

Dedicated To Increasing Your Sales!

866-927-0437 ext. 4

www.automarketingprofits.com

sean.patrick@automarketingprofits.com