You may never thought of it; but making your Dealership an expert in your City has many benefits. Being an expert makes you the go-to Dealer for your product and service. Just think of it; there are many people that we all trust on many subjects simply because they know their stuff, and they’re not trying to sell you anything.
They just want to be helpful in their own industry. These are people that I learn from, but also whom I would buy from because I trust their knowledge and expertise.
Being an expert helps you:
- Establish yourself as an industry leaderAnd just how do you become the expert? Get out your "Writer's Pen" and start writing. Write in your Local Newspaper, Blog, Articles and Seminars.
- Help others
- Become a trusted resource
- Get interviews and media coverage
- Gain access (via conference/speaking invites, etc.)
- Convert followers to sales
Why do you want to become an author, here are several reasons you should consider so as soon as possible:
1) No other way gives you instant credibility.
2) A small book will help you get your foot in the door with customers who would otherwise turn you down.
4) A small book is both a sales tool and an instant sales force.
5) A small book makes it easier for clients to give you referrals.
6) A small book gives you instant credibility with all types of media.
7) A small book will help you get speaking business.
Although this was spoken about on an earlier post - there is not time like NOW to get the credibility in your Dealership.
If you are interested in how your Dealership can benefit; contact Auto Marketing Profits for a no-obligation consultation.
1-866-927-0437 extension 4
sean.patrick@automarketingprofits.com
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