The Important Questions To Ask At Your Dealership

Most Dealer's don’t understand they are in the business of marketing their Dealership. Because, quite frankly, without marketing to attract new customers and to bring back old ones, you really have NO business.

There are so many other Dealers selling what you sell, you have to have a really good reason for actually being in business… and be able to answer a certain question when asked, effectively.

I always tell my members and clients, “The last thing you ever want to be compared to is just another Dealer.”  The country already has too many of you out there. So, why should I use you?

So, first question is,

“What is your compelling reason for being in business?” 

You can’t ignore this, or otherwise, you’re just another “average” Dealer.

Second question, which is the most important question to your future and/or current customers is:

“Why should I (your customer) choose to do business with you versus any and every other Dealer available to me?”

Dan Kennedy’s copyrighted question, in marketing terms is called a “Unique Selling Proposition” (or “USP” for short). A USP is made up of all the things that you have to say and offer. But a true USP is the thing or things that differentiate you, that you do differently, that are different by personality, price, offer, guarantee, whatever, so you stand out in a positive way.

Why should you create a USP? Here are several good reasons:

• It gives you an incredible marketing advantage
• Those that create a true USP experience huge growth
• Without one, you’re are vulnerable to competition
• It allows you to achieve “your own” clarity in your business (What you’re about; What you want people to think about your Dealership)

So, now that you understand WHY you should have a USP, can YOU answer the question that’s on the mind of all your prospective clients and customers?

I understand it’s not an easy question by any means and requires a lot of thought and work. But, then again, if every business truly could answer it, then we’d have a lot more businesses staying in business, wouldn’t we?

If you’re truly committed to increasing your profit at your Dealership, I want you to answer just one question:

•  “Why should your prospects/customers choose to do business with your Dealership versus any and every other Dealer available to them… ?

Once you can answer these questions, you’re very likely to have true competitive advantage over your local competition in your city.

Looking for more ideas to increase your Dealership's success?

Go to http://www.automarketingprofits.com/automotive-marketing-books.html
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