Car Dealer Advertising - What Makes Great Copy?

Does your dealership advertise using copy?  Great copy is more than just a sales pitch.  It may tell a sotry such as the way your dealership become number 1, ore it may describe your own experience with vehicle purchasing or getting the best price.

Those dealers who have experience in copywriting will always try to find a unique angle that relates to their audience.

Great Copy Sells To Your Prospects Heart

By finding something that your prospects can relate to, you will be able to appeal to their inner workings... Or emotions.  Research shows that people buy with their emotions and then look for a rational reason for the purchase afterwards.  Good copywriting spells out the benefits (not features) of your dealership and service to prevent your customer from having to think for themselves.

Here are a few tips to get you going:

• Use slang if appropriate
• Use fragmented sentences if they can create impact
• Use short punchy words rather than long complex ones
• Spell out your meaning simply rather than using clever word plays or subtle hints.

However, don't get too relaxed or your writing will lose credibility:

• Check your work for typos
• Don't use too many CAPITAL LETTERS
• !!! Exclamation marks lose their impact when used to often !!!!

Who At Your Dealership Should Write Your Sales Copy?

Here are a few reasons why YOU - the DP or Manager are the best person for the job:

1. You know your dealership, vehicles and services better than anyone
2. You know the characteristics of your target customer better than anyone
3. You are honestly passionate about your dealership and your history

Here Is Some Homework To Get You Started

Start collecting sales pages from newspapers, magazines and flyers that catch your eye.  Place these all into a folder or binder.  Pull these out when you are ready to start writing some of your own sales copy.

To learn more about selling more vehicles and increasing profits each month; simply contact us at: sales@automarketingprofits.com for a full Free Consultation.