Internet Marketing - Is Your Dealership Doing Enought?

Is your Dealeship doing enough online to expand your business sales and services revenue?

 

To better understand the latest trends in online car shopper behavior, consider the following statistics:

  

• According to PEW Research, almost three out of four U.S. adults use the Internet. It is an amazing resource for many people to do product research and purchase it as a

         hassle-free approach to shopping.

• More and more individuals are using the Internet to research vehicles. Almost 90 percent of consumers use the Internet to research vehicles - Capgemini Cars Online Study 2009/2010.

• According to the J.D. Power and Associates, 68 percent of used-vehicle buyers and 77 percent of new-vehicle buyers use the Internet in their shopping process.

• According to National Automobile Dealers Association (NADA), nearly 90 percent of car buyers today are using the Internet to help make their purchasing decisions.

  

• Investments have been steadily increasing over the past few years in Internet marketing. According to a survey from Autobytel, 93% of dealers have increased their online marketing budgets in the last five years - more than half (56%) have increased their online marketing budgets by 50% or more.

 

These numbers clearly show that it's more important than ever for auto dealers to have an online presence. Despite this, some auto dealers still dedicate only a fraction of their advertising budgets to online

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