Do you know the 2nd easist way to sell your vehicles? A great Ad? NOPE. The answer is through a Rreferral. Unfortunately, most dealerships are living with the ideal that if they have great vehicles, happy staff and treat their customers well, these customers will tell just about everyone they know and get all their contacts into your store... This is far from the truth.
The “No Referral Program At Your Car Dealership” is a marketing mistake you need to take notic of. The last thing your customer thinks after they sign on the bottom line: “Whom can I send to this fantastic dealership so that they can get sell more cars...?”. Now, this is not because they don't like you... . It’s because we all live in a very busy time with no time to think about it. For this reason what you need is to have a “Customer Referral Program” in place, which will give your existing customer the push they need to promote your dealership.
When it comes to referrals, we have a system in place; month after month. The most inexpensive form of marketing and advertising is when your current customers tell others about your dealership. Invest in a Referral Program to increae slaes and service at your dealership.
Interested to know more? Have a look at these Automotive Marketing Books to set your dealership apart!
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