If getting a referral customer into your dealership is the second easiest way to sell, then what type of customer do you thing is the third easiest to sell to?
Give up? Well every dealer faces losing customers each month and year. These customer are your answer.
95% of car dealers ignore or avoid attempting to do business with customer from years ago. I don't know why because it is they people that already know and trust your store and are far quicker / easier to get back into your dealership and close....
Make sense?
This is a large mistake far too many businesses and car dealers make. Make up for this by adding a Lost Customer Activation Program into your dealership.
This will take some planning and organization, but is well worth it. There is no limit of the success and profits you can get using this strategy.
Don’t worry if your store falls victim to the last 5 mistakes. Over 95% of every Car Dealer is making these mistakes! Now, what is your dealership going to do about it? Get your staff together and get into gear.
Another thing to consider: mobile marketing.
ReplyDeleteBy embracing mobile marketing efforts for your car dealership, you can increase both traffic into the dealership and improve retention.