Does the title make sense to you? Far too many times business owners have told me their customers are "too smart" for "this" or "that" marketing or advertising.
This type of "thinking" in your dealership is very bad for your sales and profits. In fact I have been a student of marketing for many long years now and the most successful marketing piece I have come across of was a simple hand written letter on yellow lined paper. It has been used with all types of businesses and did not matter whether who the customer was.... Great reults came from every style of customer - including yours.
There is a lot more than simply using yellow lined paper. There were proven strategies and techniques used.
What you should pay attention to is this - the simple fact that just because YOUR or YOUR STAFF might not respond to something, it doesn’t mean your prospective customers won’t. You need to test new ideas all the time within your store. There is no such thing as failed results - but rather testing until you see the results you are look for.
That is it. Now go test, test test…
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