This is a question that I ask many of my clients over the years. And they really have no clue as the importance of properly marketing their dealerhsip.
The best way that I can describe the importance of marketing is:
Develop marketing strategies - Determining exactly where your dealership wants to be in a say 1-5 years and developing a strategy that will help your dealership to get there. Marketing strategies need to be tailor made for your store and should be a simple document, produced in a manner that will allow your staff to implement all your chosen strategies
.
From my own experience, a good marketing strategy encompasses a wide range of subjects including identifying a business’ current:
strengths
weaknesses
opportunities
threats.
It makes recommendations on the business’ promotional material, advertising, corporate image, public relations activity, internet strategy and levels of customer service.
For information on marketing your own dealership, have a peak at
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