One of the things I have discovered after speaking to hundreds of dealer principals; is that every dealer thinks their particular dealership is different. Well, they do have one thing right. In fact, every dealer out there has something different or special about their store. But the mistake you all make is keeping your "specialties" quiet. You all have a great opportunity to promote yourselves and your dealership and the best part is that you can do it for the cost of a stamp.
That’s right – learn how to write a simple 1-page release and send it out in a #10 envelope. Your local papers and media are hungry for your story. But they can’t run it unless you give it to them. Making the mistake in your thinking that they will seek you out is simply – a mistake! In fact, over 80% of all local news stories are a result of a simple press release.
Study Donald Trump…
Love him or hate him, there’s probably no one on the planet better at "Shameless Self Promotion" than Donald Trump
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