Wednesday, February 16, 2011

Mistake #3 - Not Looking At Diversification Advertising For Your Dealership

 I’m continually amazed at how many car dealerships still are NOT aware of the vast number of different types of advertising and marketing media that they can “cost effectively” use to market their vehicles and dealership services. Let me prove it to you…have you ever heard of an advertising media called Voice Broadcast? Well, let me tell you one thing about this powerful media EVERY one of you, I don’t care what vehicles you are selling – either high price or bargain beater vehicles – you should be using this automated technology.

Voice Broadcast is just one of several types of media that you should be using in your deaerlership as part of your multi-step marketing campaigns.  Marry just one type of advertising media in your marketing and adversting and you will suffer from  ‘mediocrity’ to 'none' in your marketing results.

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