Online Marketing for Car Dealers: The ONLY Thing You Need To Care About!

All that matters with your car dealer website is converting traffic and getting new customers. Everything else are just the details of closing.

Seriously, if you want to make your life easier and enjoy seeing more customers from your online marketing, then make a note to the formula below:

T + C = Cash

It’s simple.

T stands for traffic; or rather the amount of people coming to your website every day.

Notice, I didn’t say “hits” - I said, “People”. These are the people actually seeking out a car dealer they would like to do business with.

That is why our web site needs to give them what they want, communicate with them in a way that makes it EASY to choose you as their Dealer.

That is where the “C” comes in.

C stands for Conversion.

In one of my future posts, I’ll go more in depth as to
what is the most proven way to structure your website to get clients to enter their name and information, then actually call your office and become a customer.

After all that is what we want. Heck, you can be at the top of Google and spending money on marketing if you aren’t converting prospective visitors into clients, then your website is just sitting out there collecting "Hits".

On the flip side, let’s say you could double or even quadruple your visitors to your Website and put in a good solid Conversion sequence.

Imagine what that would look like.
Let’s say you are currently getting 500 visitors a month…and you are only getting 10 new customers from that. That is a 2% conversion ratio. This can be improved.

If each customer is worth $1750 , then you are adding $17,500  in CASH to your dealership. This is NOT including referrals!

Next, we start by improving your traffic and we get up your traffic to over 1500 visitors a month.

Immediately, you go from getting 10 new customers a month to now getting 30 new customers a month without making a change to your website.

Pretending that your average new customer value stays the same ($1,750). You just increased your dealerships revenue to $52,500 a month.

Now Multiply that number by 12 Months…and you just added a nice $525,000.

Not bad!

Now, if you go back to your dealership and work on your Closing Rate, Transaction Size, Referral Rate while continuing your online marketing…then this improvement in revenue ONLY gets better and better!

Let me know your thoughts…and any questions you may have!

Make it a great day at your dealership!

Sean Patrick
Dedicated To Increasing Your Profits!
sean.patrick@automarketingprofits.com

Dealers - Become The GO - TO Dealer In Your City

In today's time - comeption is stronger in every industry; including car sales.  How do you get the attention of your customer and get the recognition.  By making your Dealership the expert in your area.......

You may never thought of it; but making your Dealership an expert in your City has many benefits.  Being an expert makes you the go-to Dealer for your product and service. Just think of it; there are many people that we all trust on many subjects simply because they know their stuff, and they’re not trying to sell you anything.

They just want to be helpful in their own industry. These are people that I learn from, but also whom I would buy from because I trust their knowledge and expertise.

Being an expert helps you:

- Establish yourself as an industry leader
- Help others
- Become a trusted resource
- Get interviews and media coverage
- Gain access (via conference/speaking invites, etc.)
- Convert followers to sales

And just how do you become the expert? Get out your "Writer's Pen" and start writing.  Write in your Local Newspaper, Blog, Articles and Seminars.

Why do you want to become an author, here are several reasons you should consider so as soon as possible:

1) No other way gives you instant credibility.
2) A small book will help you get your foot in the door with customers who would otherwise turn you down.
4) A small book is both a sales tool and an instant sales force.  
5) A small book makes it easier for clients to give you referrals.
6) A small book gives you instant credibility with all types of media.
7) A small book will help you get speaking business.

Although this was spoken about on an earlier post - there is not time like NOW to get the credibility in your Dealership.

If you are interested in how your Dealership can benefit; contact Auto Marketing Profits for a no-obligation consultation.
1-866-927-0437 extension 4
sean.patrick@automarketingprofits.com

Calling Current Customers and Prospects For More Profits At Your Dealership

Use the below information and start making calls to your current customers and prospects.  By using the following script you will be increasing your walk-in traffic and interest in your dealership. 



Here is a simple script you may tweak in your own dealership.



(YOU)
Hello, this is John with John Smiths Auto Store; how are you doing today?



The reason I am calling today was to ask if you or someone in your household might be in the market for a new / certified pre-owned vehicle, vehicle trade-in, vehicle upgrade or looking to re-finance your current vehicle.

(THEM)
Really….?

(THEM)
Do you have any particular vehicle or questions in mind?


(YOU)
Well, if you have a free day this week, I'd like to invite you in to speak or to test drive any of our new vehicles or certified pre-owned vehicles. And if you like, while you're looking around, we'll give you a free full service car wash. Do you think you would be free one day this week? When would you be able to make it in, do you think?

(Confirm that they know how to get to YOUR DEALERSHIP.)
(YOU) OK, great! Our staff will have the vehicle shined up and ready for you around 6 PM on Monday, we'll see you then!

If you want to learn How To Dominate Your Local Competition; be sure to request your copy by sending an email to:  sales@automarketingprofits.com


Dedicated To Increase Your Profits 
Sean Patrick
sean.patrick@automarketingprofits.com

Self-Promotion For Your Dealership

Are you properly promoting yourself and your dealership?  This is a key to solidifying the reasons why someone should visit your dealership rather that your competition.

One thing that I have discovered, in speaking to over hundreds of  business owners, is that all business owners believe that their particular business is different. Well, guess what...  You are correct!

If you look close enough in your dealership; you will come to the realization that you in fact have something different or special about your dealership. But you are making a BIG mistake....  By keeping this a secret.  You have a great opportunity to promote yourselves and your dealership if you start promoting it.  And they best part is you can get it done for the cost of a  “first class” stamp – just 44 cents currently in the U.S.

What you need is a simple yet powerful postcard that can be mailed to you entire list of contacts, leads and service customers.

You can also write a simple 1-page press release and then send it out in #10 envelope. Your local newspaper and media are hungry for news stories...  So make sure they use yours!  But they can ONLY use your store if you in fact send them this information.

Making the mistake thinking that they will seek you out your dealership is a big mistake.

If you want to learn more about effective marketing and sales for your Dealership; request a Free Report from Auto Marketing Profits on cost-effective marketing strategies that deliver results.  sales@automarketingprofits.com

Dedicated To Increase Your Profits 
Sean Patrick
sean.patrick@automarketingprofits.com

Advertising 101 - Essentials of Your Perfect Car Dealer Ad

In today's time - it is harder to get your advertisement or marketing piece read and "believed" by your prospect.

Your Dealership is only getting a very small percentage for those big color newspaper ads you run every week that are costing big bucks.  Because the following advertising costs so much "Yellow Pages, Radio, Newspaper, Television"- you must be positive you make the most of your advertisement.

Below are the essentials of what you need to be placing in all advertising:

Reason for your Advertisement:  In order to get the attention and trust of your reader  - you better have big news, a big idea, or a solution to somebody’s problem. Advertising and saying nothing of interest to your prospects is literally throwing your money away.

Attention-Getting Headline: The headline’s first job is to have the reader to STOP everything they are doing – and shift all their attention to your Ad. Many experts claim, “the headline is the ad for the ad.” If they don’t read your headline, they probably won’t read the rest of what you have to say.  Auto Marketing Profits gives away the 220 Best Headlines with all products.

Push Buttons: Reasons) to ACT NOW that are believable. Use deadlines, “limited” supply of vehicles or service, “First 100 who respond”, etc.  People are busy and tend need a reason to respond now, or they may never do it.

A Clear, Call to Action: Do not assume that your prospect knows how to respond to your offer – or how they should contact you. What you may think is obvious, is not obvious to 100% of your target market. Make it clear and make it stand out so there’s no question on how to respond.

Extras: Offer proof, credibility, answers to skeptics, reasons not to respond and others. What others say about their experience with your Dealership far outweighs what you could ever say about your Dealership. Always get and use testimonials from happy customers.

If you want to learn more about effective marketing and sales for your Dealership; request a Free Report from Auto Marketing Profits on cost-effective marketing strategies that deliver results.  sales@automarketingprofits.com

Dedicated To Increase Your Profits 
Sean Patrick
sean.patrick@automarketingprofits.com

Car Dealer Advertising Checklist - Deadlines.....

Does your Dealership use "Deadlines" in your advertising, letters and sales messages?  Well, you best get on it!

Every person deals with a busy life.  Your Dealership  needs deadlines to make people execute action RIGHT NOW and not tomorrow, next week or later.

You know you send out offers on either a Car Sales Event or Service Specials at your store...  But do you issue a Deadline?

Here are a few of the Top Reasons to use a Deadline:
1) To stimulate action from your prospects
2) To be exclusive, differentiating you from your competition
3) To initiate a countdown where prospects lose certain things the later they respond
4) To provide your prospect a reason to call NOW

Here are a few helpful steps to use your Deadlines:

BEST: Use a definite date and an expiry ime example - Offer ends at noon; 3:00pm

NEXT BEST: Offer ends wiithin a certain number of days - Offer only good for next 5 days,

ALTERNATIVE OR ADD-ON: Limited number - Offer good only until June 21, 2011 or for the first 11 people come in, whichever comes first.

WITH AN INCENTIVES: Typical discount and / or bonus - Free gift with purchase

DEADLINE TIED TO PENALTY: Reme gift or bonus, incrementally increase price from delayed response - 3 Free gifts only good until June 21,2011 / Price goes up X in 5 days and Y by June 21,2011

The Correct Way To Attract New Customers At Your Car Dealership

Many inexperienced GM's, Owners and Ssalespeople are always worrying about “how to get people into the dealership.” They’re cold calling or following up on a suspect and they’re unable to get through to the decision-maker. They look for tricky strategies that might fool someone for a moment to get their chance to sell themselves.

This strategy is DEAD WRONG!

Regardless of who your ideal customer is, your best strategy is to create a situation where YOU ARE sought out, and welcomed as an AUTHORITY or EXPERT.

This strategy will set you apart from over 90% of your competion, PERIOD.

 It’s actually quite simple. It begins with:

1. Step One: Getting your prospect to call or walk into your Dealership. (This is called “Lead Generation” and can be established through an advertisement, letter, postcard, or other ways that you can produce a qualified lead.)
2. Step Two: Send them information that peaks their interest or *pre-sells* your dealership and the value of your leads appointment.
3. Step Three: Do not call them, but rather wait for them to contact you and sell them ONLY after they contact you and ask you to do so.

 Seems simple?  Well let us summarize:

1. Get qualified lead to request information from you.
2. Send FREE information that sells your dealership and sets up an appointment.
3. Follow-up by mail but wait until your lead calls you.
4. Be established as an EXPERT or AUTHORITY

It is really that simple.  Go sit down and ask your staff how "Your Dealership Can Apply This Strategy" today.

Make it a great day,