As we are part way in a new hopeful new year, I thought it would be helpful to deliver my top five items for a social media strategy checklist for 2013.
And, as we also enter a new year of Google changes to the ever-important search algorithm, I will include, as any smart marketer will do, a review of SEO from a social standpoint.
Here they are:
1: Internal Team
Ensure key staff members are o...n board with entering into the technology stage
2. Collection of Internatl Assets
A good start is a complete analysis of all previous customers / sales and leads to begin with
3. Review of 2012 Efforts
The only way to assess and trigger your business is to see what your previous activity (2012) has done to drive customers to your dealership.
4. Review Your SEO Program
Have your previous efforts delivered quality leads to your website? If not, it is time to adobe a new strategy for marketing online.
5. Define 2013 Goals
Are you selling new or used cars, parts or services?
Engage your customers with the following ways:
•Excellent customer / client service
•Updates on your brand, vehicles, parts and services
•Education of the customer around your value
•Making your dealership go viral on the web
•Acting as a thought-leader by taking the lead in online education
Mastering this checklist will propel y our 2013 goals to new heights.
And, as we also enter a new year of Google changes to the ever-important search algorithm, I will include, as any smart marketer will do, a review of SEO from a social standpoint.
Here they are:
1: Internal Team
Ensure key staff members are o...n board with entering into the technology stage
2. Collection of Internatl Assets
A good start is a complete analysis of all previous customers / sales and leads to begin with
3. Review of 2012 Efforts
The only way to assess and trigger your business is to see what your previous activity (2012) has done to drive customers to your dealership.
4. Review Your SEO Program
Have your previous efforts delivered quality leads to your website? If not, it is time to adobe a new strategy for marketing online.
5. Define 2013 Goals
Are you selling new or used cars, parts or services?
Engage your customers with the following ways:
•Excellent customer / client service
•Updates on your brand, vehicles, parts and services
•Education of the customer around your value
•Making your dealership go viral on the web
•Acting as a thought-leader by taking the lead in online education
Mastering this checklist will propel y our 2013 goals to new heights.
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