Note: Before
you begin, if you're NOT 100% serious about getting your dealership website to
the top of Google,
Yahoo, and MSN, don't read another word.
If you're anything like I was when I first began online, your dealership probably has a website in the last year or two. It may or may not be converting visitors into actual leads but you are happy with it.
The company
who built it submitted it to a few search engines and you were hoping that
people would mysteriously show up at your site and buy whatever it is you were
selling.
After a couple
of weeks go by and only a few stray people show up at your website, you decide
to try and "optimize"
your website around your main keyword in hopes that you just might rank well in
1 of the millions of search engines. Another couple of weeks go by and still no
luck.
At this
point you probably give up and decide to either build another website around a
different target
market or
just lose all hope and quit. Well, news flash, as you've probably figured out
by now, this is not the way to go
about doing things.
Let me give
you a specific example of what your very first steps MUST be when creating any website...
no matter what the subject matter.
The first of
which should be http://www.goodkeywords.com/.
They have a
very good keyword tool, and best of all it's free! Once we've downloaded this
software, we can enter the
most generic keyword for our website into the software. In this example, our
keyword would be "car
loans".
If you looked at the example you will see how many times per month
people were looking for "car loans".
Do NOT start out by optimizing for a generic keyword that is searched
too many times. Go for keywords that are
searched a bit lower and target for your general area.
Now - you can go to your own dealership website and do some research to
see if that company that built your site actually knows what they are doing.
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