You want prospects to see you as an authority. Also, you want them to see your dealership as the only source of information they need before buying or servicing a vehicle. The more information you offer, the more prospects rely on you, trust you, and feel they know you.
An idea is to offer articles with attractive titles that draws your prospect into clicking them. These articles should offer genuine iformation that will help your prospect.
Calls-to-action should be all over your website; grabbing the attention of your prosepect and leading them where to go.
Be it:
- Credit App
- Featured Vehicles
- Service Specials
- etc.
Take the time to go through your dealerships website to see if how you rate.
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