Making Your Dealer Website More Powerful

Dealers, when it comes to marketing, you gain nothing by sitting around and waiting.  Don't put off marketing any longer.

Your dealership website should contain information that achieves the 6 essential elements that provide marketing and customer attraction success:

These are:

1) Credibility

 2) Differences

 3) Interaction

 4) Urgency

 5) Commitment

 6) Loyalty

Your web site should be one place your dealership displays your entire marketing message. Your message should include these 13 must haves:

 

(1) a powerful subtitle, beyond your Dealership's name

(2) substantive content identifying your prospects problem, proving it exists, identifying the solution, proving it works, and building yourself into the solution,

(3) advice on how to choose a dealer in the area of car sales you want to promote,

(4) a call to action spelling out the action you want your prospect to take,

(5) dealer principal photo and a detailed biography of owner / history

(6) results you have had with credit problem clients,

(7) testimonials from past clients - images and video

(8) letters of recommendation from colleagues and professionals in your city

(9) a detailed list of services you offer,

(10) a services letter that explains to prospects how to hire the right mechanic,

(11) the many ways prospects benefit from choosing your dealership,

(12) a list of your competitive advantages identifying how you differ from all dealers in your area,

(13) a list of your prospect=s objectives, which can be emailed so they can mark by priority and return to you by fax or email, or bring with them to your dealership, and

Need more help for your Dealership - we here at AMP Solutions give your Dealership the chance to grow!