If getting a referral customer into your dealership is the second easiest way to sell, then what type of customer do you thing is the third easiest to sell to?
Give up? Well every dealer faces losing customers each month and year. These customer are your answer.
95% of car dealers ignore or avoid attempting to do business with customer from years ago. I don't know why because it is they people that already know and trust your store and are far quicker / easier to get back into your dealership and close....
Make sense?
This is a large mistake far too many businesses and car dealers make. Make up for this by adding a Lost Customer Activation Program into your dealership.
This will take some planning and organization, but is well worth it. There is no limit of the success and profits you can get using this strategy.
Don’t worry if your store falls victim to the last 5 mistakes. Over 95% of every Car Dealer is making these mistakes! Now, what is your dealership going to do about it? Get your staff together and get into gear.
Tuesday, February 22, 2011
Friday, February 18, 2011
Mistake #4 - Not Having A Referal System At Your Car Dealership
Do you know the 2nd easist way to sell your vehicles? A great Ad? NOPE. The answer is through a Rreferral. Unfortunately, most dealerships are living with the ideal that if they have great vehicles, happy staff and treat their customers well, these customers will tell just about everyone they know and get all their contacts into your store... This is far from the truth.
The “No Referral Program At Your Car Dealership” is a marketing mistake you need to take notic of. The last thing your customer thinks after they sign on the bottom line: “Whom can I send to this fantastic dealership so that they can get sell more cars...?”. Now, this is not because they don't like you... . It’s because we all live in a very busy time with no time to think about it. For this reason what you need is to have a “Customer Referral Program” in place, which will give your existing customer the push they need to promote your dealership.
When it comes to referrals, we have a system in place; month after month. The most inexpensive form of marketing and advertising is when your current customers tell others about your dealership. Invest in a Referral Program to increae slaes and service at your dealership.
Interested to know more? Have a look at these Automotive Marketing Books to set your dealership apart!
The “No Referral Program At Your Car Dealership” is a marketing mistake you need to take notic of. The last thing your customer thinks after they sign on the bottom line: “Whom can I send to this fantastic dealership so that they can get sell more cars...?”. Now, this is not because they don't like you... . It’s because we all live in a very busy time with no time to think about it. For this reason what you need is to have a “Customer Referral Program” in place, which will give your existing customer the push they need to promote your dealership.
When it comes to referrals, we have a system in place; month after month. The most inexpensive form of marketing and advertising is when your current customers tell others about your dealership. Invest in a Referral Program to increae slaes and service at your dealership.
Interested to know more? Have a look at these Automotive Marketing Books to set your dealership apart!
Wednesday, February 16, 2011
Mistake #3 - Not Looking At Diversification Advertising For Your Dealership
I’m continually amazed at how many car dealerships still are NOT aware of the vast number of different types of advertising and marketing media that they can “cost effectively” use to market their vehicles and dealership services. Let me prove it to you…have you ever heard of an advertising media called Voice Broadcast? Well, let me tell you one thing about this powerful media EVERY one of you, I don’t care what vehicles you are selling – either high price or bargain beater vehicles – you should be using this automated technology.
Voice Broadcast is just one of several types of media that you should be using in your deaerlership as part of your multi-step marketing campaigns. Marry just one type of advertising media in your marketing and adversting and you will suffer from ‘mediocrity’ to 'none' in your marketing results.
Voice Broadcast is just one of several types of media that you should be using in your deaerlership as part of your multi-step marketing campaigns. Marry just one type of advertising media in your marketing and adversting and you will suffer from ‘mediocrity’ to 'none' in your marketing results.
Monday, February 14, 2011
MISTAKE #2: "Not Having An Iron Cage Around Your Customers."
Did you know that most Dealerships are sitting on a goldmine of profits... without even knowing it...?
Here's why: if you are like most Dealers...you’re so busy dealing with day to day tasks, managing your sales team and taking care of problems… you cannot see the rainbow through the trees...
Here's the good news: I'm here to clear your vision and show you the inside secret most Dealers are missing.
The bottom line truth is that there is a simple, easy way to uncover the mountain of profits that are lying dormant in your dealership.
When it comes to making money and freeing you from the struggles, frustrations, and fear that comes with financial doubt, what I'm about to reveal to you will make this the most important email you'll ever read.
You may be thinking that you've heard this before, so why is this different? I'm glad you asked!
This is different because although it takes very little effort on your part it does take time and patience to reap the maximum reward. Not every great money making idea comes with instant gratification, often times the most dependable way to riches is by slowly and incrementally increasing your dealership through a variety of ways.
Before I reveal the rainbow to you, let me ask you a question:
Did You Know That It Is 16 Times More Expensive To Attract New Customers Using External Marketing Than It Is To: 1) Get Referrals From Current Customers, 2) Increase Customer Retention, and 3) Have Your Current Customers Return To Choose More Services?
Yep, it's true...and it's scary.
Let's just focus on 1 of those 3 secrets right now – Customer Retention. You may think that just because you great pricing and service that your customers are plenty happy with you and would never dream of going anywhere else.
Well, you better change your thinking! Dealerships are getting more and more aggressive in their advertising and they have absolutely no problem giving your customers special offers to lure them away from you.
What's even worse is that studies done by large direct marketing organizations like Direct Marketing News, have found that for every month you DON'T make a meaningful contact with your customers and prospective customers ... there is a 10% reduction of their psychological relationship with you!
So if you're ignoring your current & previous customers and you have any aggressive competitive dealers in your area then you are in BIG TROUBLE! The only way to ensure customer loyalty and referrals is to NURTURE the relationship you have with all of your customers.
How can you do that if you only see them two or three times a year?
If you know the answer to that question then you have seen the rainbow! Congratulations!
If you don't know the answer I'll give it to you now:
You MUST send out an entertaining, educational, response driven Newsletter each and every month! By doing so, you will captivate your audience and ensure you are their number 1 choice!
Combine this with an EMAIL FLYER of new inventory and you are taking a giant step forward in improving your customer retention, referrals and providing sales opportunities at their fingertips. A Win - Win Situation!
Warning!!
You CAN NOT send out a typical, automotive oriented newsletter that bores your customers to tears and makes them wish they were watching paint dry. Your customers don't care about the technical aspects of your company or such, they want and need to be entertained while being educated; not preached to and bored.
Here's why: if you are like most Dealers...you’re so busy dealing with day to day tasks, managing your sales team and taking care of problems… you cannot see the rainbow through the trees...
Here's the good news: I'm here to clear your vision and show you the inside secret most Dealers are missing.
The bottom line truth is that there is a simple, easy way to uncover the mountain of profits that are lying dormant in your dealership.
When it comes to making money and freeing you from the struggles, frustrations, and fear that comes with financial doubt, what I'm about to reveal to you will make this the most important email you'll ever read.
You may be thinking that you've heard this before, so why is this different? I'm glad you asked!
This is different because although it takes very little effort on your part it does take time and patience to reap the maximum reward. Not every great money making idea comes with instant gratification, often times the most dependable way to riches is by slowly and incrementally increasing your dealership through a variety of ways.
Before I reveal the rainbow to you, let me ask you a question:
Did You Know That It Is 16 Times More Expensive To Attract New Customers Using External Marketing Than It Is To: 1) Get Referrals From Current Customers, 2) Increase Customer Retention, and 3) Have Your Current Customers Return To Choose More Services?
Yep, it's true...and it's scary.
Let's just focus on 1 of those 3 secrets right now – Customer Retention. You may think that just because you great pricing and service that your customers are plenty happy with you and would never dream of going anywhere else.
Well, you better change your thinking! Dealerships are getting more and more aggressive in their advertising and they have absolutely no problem giving your customers special offers to lure them away from you.
What's even worse is that studies done by large direct marketing organizations like Direct Marketing News, have found that for every month you DON'T make a meaningful contact with your customers and prospective customers ... there is a 10% reduction of their psychological relationship with you!
So if you're ignoring your current & previous customers and you have any aggressive competitive dealers in your area then you are in BIG TROUBLE! The only way to ensure customer loyalty and referrals is to NURTURE the relationship you have with all of your customers.
How can you do that if you only see them two or three times a year?
If you know the answer to that question then you have seen the rainbow! Congratulations!
If you don't know the answer I'll give it to you now:
You MUST send out an entertaining, educational, response driven Newsletter each and every month! By doing so, you will captivate your audience and ensure you are their number 1 choice!
Combine this with an EMAIL FLYER of new inventory and you are taking a giant step forward in improving your customer retention, referrals and providing sales opportunities at their fingertips. A Win - Win Situation!
Warning!!
You CAN NOT send out a typical, automotive oriented newsletter that bores your customers to tears and makes them wish they were watching paint dry. Your customers don't care about the technical aspects of your company or such, they want and need to be entertained while being educated; not preached to and bored.
Sunday, February 13, 2011
MISTAKE 1 -Being A Victim Of Your Own Advertising
It’s real easy for your dealership to becme victim to your own Advertising. This is because many advertising angencies and represenatives sell you on the idea your store need to advertise because . . . . you need to advertise. And they want to sell you “typical branding” advertising rather than “response” advertising. The difference is obvious. In fact, it’s right in the name. Branding advertising like Nike, Coca Cola, or Hp Computers. This style of advertising has you spending big dollars, but you cannot measure any of your results or Return on Investment. They tell you that when someone is ready for a new vehicle or service requirements, they will choose your dealership. If your dealership falls victim to only this style of advertising – 'YOUR LOSING MONEY' The only companies that can afford this type of advertising are the big companies like Nike, Coca Cola or HP Computers.
What you want to do is to go for - emotional response advertising -. That’s advertising where every dollar you spend is measurable and accountable. Doing this will allow you to control your ‘Cost Per Lead’ or ‘Cost Per Appointment’ or ‘Cost Per Sale’. Many dealers have no clue when it comes to these very important numbers. You must know what they mean, and how to calculate them. I don’t know about you, but I like predictability when I invest money in anything, especially marketing. This requires some education and definitely some effort and focus to get it right.
What you want to do is to go for - emotional response advertising -. That’s advertising where every dollar you spend is measurable and accountable. Doing this will allow you to control your ‘Cost Per Lead’ or ‘Cost Per Appointment’ or ‘Cost Per Sale’. Many dealers have no clue when it comes to these very important numbers. You must know what they mean, and how to calculate them. I don’t know about you, but I like predictability when I invest money in anything, especially marketing. This requires some education and definitely some effort and focus to get it right.
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