Have You Covered All Sides of “Your Marketing Triangle”?

The best way to productivity and profits within your dealership is through the following 3 fundamentals.  Imagine, if you will, a triangle…

The left angle is “MESSAGE”     The right angle is “MARKET”, and     The bottom line is “MEDIA.”

What this basically means is:
GETTING THE RIGHT MESSAGE, TO THE RIGHT MARKET, USING THE RIGHT MEDIA

The first questions you have to ask yourself are:

• “Who, more than anyone, can I help?” Or, better yet… “Who needs my help and how easily can I reach them?”
• “What problems are they facing right now that are prominent in their minds?” “How can I solve that problem?”
• “Where can I find these people?” “What do they read? Where do they flock?” “What associations do they belong to?”

It does not matter the style of dealership you are; this marketing "Triangle" applies to you. 

For instance:

• RIGHT MESSAGE, wrong market, wrong media.        Uhm... Fail!
• Wrong message, RIGHT MARKET, RIGHT MEDIA  Uhm... Fail!
• RIGHT MESSAGE, RIGHT MARKET, wrong media  Uhm... Fail!

You’ve got to have all these three (3) components working together, in perfect harmony. If you have any one of them wrong, you risk poor results.

TO SUMMARIZE:
To win with your marketing communications, you must have these three components in place.

• There must be a carefully chosen MARKET–> Clearly identified and profiled
  –> Thoroughly understood, and
  –> Affordably reached.
• There must be a carefully crafted MESSAGE
  –> Specifically crafted to present specific promises of  irresistable appeal to those specific clientele
• You must use the right advertising MEDIA
  –> Must be effective in presenting the Message to the Market
• AND LAST! You must have honest fulfillment of the promise made, typically requiring intense management of sales staff, service staff and your vehicles.

If you like this post, please leave a comment and/or share it with your social networks.

Sean Patrick

President

Auto Marketing Profits

Dedicated To Increasing Your Sales!

866-927-0437 ext. 4

www.automarketingprofits.com

sean.patrick@automarketingprofits.com

   

The Best Tool To Build Relationships At Your Dealership To Increase Sales

Here is great tool for you to increase all relationships with customers & prospects that will lead your Dealership to more sales, service and profits!

When I started out in marketing, I learned from the greatest car salesman that existed - Joe Girard . One of his greatest tools for car sales was a “Thank You Note.”

His belief is that after any and every contact, send a Thank You note for the time spent together, whether it be a moment or several hours together.

Thank you notes are a great tool for building rapport and trust in developing new and existing relationships. I quickly adapted this strategy and it’s made all the difference in creating a fast connection with prospects and clients.

Another great tool I learned is the use of a Monthly Customer Newsletter.

After you’ve sent a Thank You note for the in-person or over-the-phone connection, then what do you do? You need a tool to maintain a connection with those you want to do business with that will help them think of you first when they’re ready to buy whatever you’re selling.

A monthly customer newsletter has many benefits:

• Newsletters help keep customers
• Newsletters help get new customers
• Newsletters help build credibility
• Newsletters help you stand out from your competition
• Newsletters are an excellent way to enhance your reputation as an expert in your industry
• Newsletters help you build your brand, and
• Newsletters have a longer "top of the mind" memory that other forms of contact

And, quite frankly, there tons more benefits. I’m just trying to prove a point here.

If you are interested in how your Dealership can benefit; contact Auto Marketing Profits for a no-obligation consultation.
1-866-927-0437
sean.patrick@automarketingprofits.com