Online Marketing for Car Dealers: The ONLY Thing You Need To Care About!

All that matters with your car dealer website is converting traffic and getting new customers. Everything else are just the details of closing.

Seriously, if you want to make your life easier and enjoy seeing more customers from your online marketing, then make a note to the formula below:

T + C = Cash

It’s simple.

T stands for traffic; or rather the amount of people coming to your website every day.

Notice, I didn’t say “hits” - I said, “People”. These are the people actually seeking out a car dealer they would like to do business with.

That is why our web site needs to give them what they want, communicate with them in a way that makes it EASY to choose you as their Dealer.

That is where the “C” comes in.

C stands for Conversion.

In one of my future posts, I’ll go more in depth as to
what is the most proven way to structure your website to get clients to enter their name and information, then actually call your office and become a customer.

After all that is what we want. Heck, you can be at the top of Google and spending money on marketing if you aren’t converting prospective visitors into clients, then your website is just sitting out there collecting "Hits".

On the flip side, let’s say you could double or even quadruple your visitors to your Website and put in a good solid Conversion sequence.

Imagine what that would look like.
Let’s say you are currently getting 500 visitors a month…and you are only getting 10 new customers from that. That is a 2% conversion ratio. This can be improved.

If each customer is worth $1750 , then you are adding $17,500  in CASH to your dealership. This is NOT including referrals!

Next, we start by improving your traffic and we get up your traffic to over 1500 visitors a month.

Immediately, you go from getting 10 new customers a month to now getting 30 new customers a month without making a change to your website.

Pretending that your average new customer value stays the same ($1,750). You just increased your dealerships revenue to $52,500 a month.

Now Multiply that number by 12 Months…and you just added a nice $525,000.

Not bad!

Now, if you go back to your dealership and work on your Closing Rate, Transaction Size, Referral Rate while continuing your online marketing…then this improvement in revenue ONLY gets better and better!

Let me know your thoughts…and any questions you may have!

Make it a great day at your dealership!

Sean Patrick
Dedicated To Increasing Your Profits!
sean.patrick@automarketingprofits.com

Dealers - Become The GO - TO Dealer In Your City

In today's time - comeption is stronger in every industry; including car sales.  How do you get the attention of your customer and get the recognition.  By making your Dealership the expert in your area.......

You may never thought of it; but making your Dealership an expert in your City has many benefits.  Being an expert makes you the go-to Dealer for your product and service. Just think of it; there are many people that we all trust on many subjects simply because they know their stuff, and they’re not trying to sell you anything.

They just want to be helpful in their own industry. These are people that I learn from, but also whom I would buy from because I trust their knowledge and expertise.

Being an expert helps you:

- Establish yourself as an industry leader
- Help others
- Become a trusted resource
- Get interviews and media coverage
- Gain access (via conference/speaking invites, etc.)
- Convert followers to sales

And just how do you become the expert? Get out your "Writer's Pen" and start writing.  Write in your Local Newspaper, Blog, Articles and Seminars.

Why do you want to become an author, here are several reasons you should consider so as soon as possible:

1) No other way gives you instant credibility.
2) A small book will help you get your foot in the door with customers who would otherwise turn you down.
4) A small book is both a sales tool and an instant sales force.  
5) A small book makes it easier for clients to give you referrals.
6) A small book gives you instant credibility with all types of media.
7) A small book will help you get speaking business.

Although this was spoken about on an earlier post - there is not time like NOW to get the credibility in your Dealership.

If you are interested in how your Dealership can benefit; contact Auto Marketing Profits for a no-obligation consultation.
1-866-927-0437 extension 4
sean.patrick@automarketingprofits.com

Calling Current Customers and Prospects For More Profits At Your Dealership

Use the below information and start making calls to your current customers and prospects.  By using the following script you will be increasing your walk-in traffic and interest in your dealership. 



Here is a simple script you may tweak in your own dealership.



(YOU)
Hello, this is John with John Smiths Auto Store; how are you doing today?



The reason I am calling today was to ask if you or someone in your household might be in the market for a new / certified pre-owned vehicle, vehicle trade-in, vehicle upgrade or looking to re-finance your current vehicle.

(THEM)
Really….?

(THEM)
Do you have any particular vehicle or questions in mind?


(YOU)
Well, if you have a free day this week, I'd like to invite you in to speak or to test drive any of our new vehicles or certified pre-owned vehicles. And if you like, while you're looking around, we'll give you a free full service car wash. Do you think you would be free one day this week? When would you be able to make it in, do you think?

(Confirm that they know how to get to YOUR DEALERSHIP.)
(YOU) OK, great! Our staff will have the vehicle shined up and ready for you around 6 PM on Monday, we'll see you then!

If you want to learn How To Dominate Your Local Competition; be sure to request your copy by sending an email to:  sales@automarketingprofits.com


Dedicated To Increase Your Profits 
Sean Patrick
sean.patrick@automarketingprofits.com