Car Dealer Advertising Checklist - Deadlines.....

Does your Dealership use "Deadlines" in your advertising, letters and sales messages?  Well, you best get on it!

Every person deals with a busy life.  Your Dealership  needs deadlines to make people execute action RIGHT NOW and not tomorrow, next week or later.

You know you send out offers on either a Car Sales Event or Service Specials at your store...  But do you issue a Deadline?

Here are a few of the Top Reasons to use a Deadline:
1) To stimulate action from your prospects
2) To be exclusive, differentiating you from your competition
3) To initiate a countdown where prospects lose certain things the later they respond
4) To provide your prospect a reason to call NOW

Here are a few helpful steps to use your Deadlines:

BEST: Use a definite date and an expiry ime example - Offer ends at noon; 3:00pm

NEXT BEST: Offer ends wiithin a certain number of days - Offer only good for next 5 days,

ALTERNATIVE OR ADD-ON: Limited number - Offer good only until June 21, 2011 or for the first 11 people come in, whichever comes first.

WITH AN INCENTIVES: Typical discount and / or bonus - Free gift with purchase

DEADLINE TIED TO PENALTY: Reme gift or bonus, incrementally increase price from delayed response - 3 Free gifts only good until June 21,2011 / Price goes up X in 5 days and Y by June 21,2011

The Correct Way To Attract New Customers At Your Car Dealership

Many inexperienced GM's, Owners and Ssalespeople are always worrying about “how to get people into the dealership.” They’re cold calling or following up on a suspect and they’re unable to get through to the decision-maker. They look for tricky strategies that might fool someone for a moment to get their chance to sell themselves.

This strategy is DEAD WRONG!

Regardless of who your ideal customer is, your best strategy is to create a situation where YOU ARE sought out, and welcomed as an AUTHORITY or EXPERT.

This strategy will set you apart from over 90% of your competion, PERIOD.

 It’s actually quite simple. It begins with:

1. Step One: Getting your prospect to call or walk into your Dealership. (This is called “Lead Generation” and can be established through an advertisement, letter, postcard, or other ways that you can produce a qualified lead.)
2. Step Two: Send them information that peaks their interest or *pre-sells* your dealership and the value of your leads appointment.
3. Step Three: Do not call them, but rather wait for them to contact you and sell them ONLY after they contact you and ask you to do so.

 Seems simple?  Well let us summarize:

1. Get qualified lead to request information from you.
2. Send FREE information that sells your dealership and sets up an appointment.
3. Follow-up by mail but wait until your lead calls you.
4. Be established as an EXPERT or AUTHORITY

It is really that simple.  Go sit down and ask your staff how "Your Dealership Can Apply This Strategy" today.

Make it a great day,