Grant Cardone published a book entitled "The 10X Rule" in which he states,
"There is nothing ordinary about the 10X rule. It is simply what it says it is – 10X the thoughts and 10X the actions of other people. You set your targets 10X higher than what you want and then you do 10X what is needed to accomplish your objective or goals."
Grant Cardone published a book entitled “The 10X Rule” in which he states,
“There
is nothing ordinary about the 10X rule. It is simply what it says it is – 10X
the thoughts and 10X the actions of other people. You set your targets 10X
higher than what you want and then you do 10X what is needed to accomplish your
objective or goals.”
What
should you be paying yourself?
Brilliant!
I am on board 100%. We are all simply setting our goals too low because we
don’t believe we can accomplish them. Do you believe that you could pay
yourself, let’s say, $400,000 a year from your dealership? Most would say, “no,
you know, I don’t think that is possible.” I would ask you, “Why not? Some do
it, and some even more. Why NOT you?”
More
than one of my clients have been challenged by me on this exact question (not
all, just those who are ready) and once they get over the initial shock of
thinking this way, they become accustomed to the idea and then they begin to
plan for it. It is important to note that you won’t achieve this milestone by
trying to compete in your market, by being at least as good as everyone else,
or a little better. You achieve a goal like this by dominating in your local
market (you don’t have to be the biggest dealership, you just have to be the
best). And you do it by accepting that it will take 10X the commitment, 10X the
work, 10X the overcoming adversity than you are currently accomplishing.
I can
tell you that I know this works. But you have to get serious and commit to
doing “whatever it (ethically) takes” to accomplish your goal. If $400,000 is
not the right number for you – too low or too high – then change it. But, you
have to know your number. If you don’t, you’ll just be like everyone else –
average.
Stop
Limiting Yourself
Setting
goals that are too low; severely underestimating what it will take in terms of
actions, resources, money, and energy; and underestimating the amount of
adversity you will need to attain your goals are the key mistakes that Grant
Cardone describes in his book.
Our
Opportunities are Unlimited
If you
are reading this blog, it is likely that you live in the United States or
Canada. Two places where hard work is rewarded.
Wait...
Not Hard work - but Smart work that is handsomely rewarded.
Don’t
limit your thinking. Don’t limit your rewards. Don’t limit your income.
Remember, you are in the business of Marketing a Car Dealership.
Sean
Patrick is the
President and CEO of Auto Marketing Profits, and the author of 52
Marketing Strategies To Transform Your Dealership and various other
books. Auto Marketing Profits is a company dedicated to helping car dealers and
businesses reach their professional and personal goals by building their
“perfect marketing balance”. He can be reached at sean.patrick@automarketingprofits.com.
You can find out more about Auto Marketing Profits at www.automarketingprofits.com
