It is suggested that your dealership borrow a page from successful
corporations and design your own loyalty rewards programs, to help customers
feel appreciated and valued – and to keep word-of-mouth referrals flowing.
“Disney, Starbucks, Walgreens, and many other companies have using
loyalty reward programs for a while now, but dealers can also benefit greatly
from this.
Marketing is a dynamic field, and dealers are not immune to the changes
in technology and media that drive the larger marketing machine. As a result, it
is imperative that car dealer practices remain current on the latest
promotional techniques, including marketing via the Internet.
“The future of car dealer marketing and promotions is going to be very
interesting and ever changing. As an
example, in the last three years, the amount of consumers going online versus
using traditional medias has been amazing. While this is good, it also brings a
lot of competition.”
But there are some simple tips that your dealership should observe in
order to tap into those potential profits, and to create some preemptive moves
against the plethora of negative review sites that are springing up across the
Web.
“One quick tip for all your readers is to have them go out and buy their
own name as a domain name and add the word ‘reviews.com’ – for example,
www.mydealershipreviews.com – and also the name of their city location – www.manhattandeealerreviews.com..
The reason is that the search engine Google is scoring ‘review sites’ as having
a higher ranking than most other sites, which means that when a potential
patient searches for your practice, the review sites will come up first in the
search results.
Review sites will be popping up and are designed to generate complaints
about businesses. You don’t want this. One quick strategy is to buy your site
and have a professional turn it into a blog site, which won’t cost you much –
maybe $50 to $150 bucks – and ask your staff and patients to go on there are
post a review. Obviously we are going to only invite those who like us.”
This type of preemptive approach offers several advantages.
You’ll own your piece of real estate online, before a competitor comes
along and takes your name,” he said. “And secondly, if you start getting a lot
of good comments from customers, your search engine rankings will go up! Plus,
the customers who call your dealership will be coming from a third-party
endorsement page, even though you own it.”
One more quick strategy is to go out to a website called: www.linkvana.com
and sign up for a few hundred bucks. They’ll get high-quality links coming into
your site which will help your search engine ranking. You can do this for your
existing dealer site, and for the review site.
“This is basic Internet marketing, but it will get you started and get
you results,” You may want to use a great online marketing consultant for
better results - but this will get you started.
To kick-start your results give us a call at 1-866-927-0437 or email sales@automarketingprofits.com
