Car Dealer Lead Follow-up Sequence Example

The following follow-up example is a must use if you are truly looking to increase sales.  This is tried and used by the top sales companies in most every industry and you would be wise to follow a system setup like this example.

1. Visitor requests information and or a report from your website (you cap­ture the visitor’s name, fax, email, telephone, and mailing address).

2. Immediate: Email confirmation sent to prospect thank­ing them for requesting the information or report.

3. Same Day: Send a “Watch Your Inbox” email. When it arrives, it tells the prospect to check his or her email for the free report arriving tomorrow.

4. Later Same Day / Next Morning: Email the free information or free report to the prospect  

5. Day 2: Free report arrives by email, along with a special offer that expires 30 days from the initial request. (maybe free oil change or special on parts)

 

6. Day 5: Follow-up email arrives. It asks if they read the report, and whether they have any questions.

 

7. Day 7: Testimonials email is sent (helps to overcome a common customer objection).

8. Day 12: Second email sent. This includes the free report again and reminds them that they have a limited time to respond. Also includes a special bonus of­fering for responding sooner.

9. Day 21: Second testimonial email sent. Helps over­come another common objection and reminds them they have only a few days left to take advantage of the offer.

10. Day 26: “Time is Running Out” email sent.

11. Day 29: “Final Notice” fax sent.

 
12. Day 33: Email out a “Why Didn’t You Respond” email survey.
 
134. Beyond: Send additional follow-up (weekly or monthly, depending on how good your information is) for 23 more months AT LEAST!

Now, this is simply a template you can use. You may need to modify the spacing of the steps to suit your needs. But once you’ve got your follow-ups written, you’re ready to go.

Now, you may think this is far too much follow-up but you should not.  On the other hand if the information you send is not of interested to your lead... You may be right.  Make sure the information you send them is informative. 

When you place this type of follow-up system into your dealership you will be increasing your phone calls, emails and walk-ins.

Be sure to use Microsoft Outlook or some other reminder to keep on track with this system.  There are many Free Reminder services to use out there.

If your looking to for more ways to get ahead of your competion... AMP Solutions may just be the extra step you are looking for.

Visit www.automarketingprofits.com for more information.